Right Source Marketing ✳︎

Right Source Marketing provides a full suite of content marketing services tailored to healthcare and healthcare technology businesses. With a team of industry-experienced content strategists and an extensive network of freelance writers, the agency crafts high-quality content that resonates with its clients’ audiences. Right Source helps companies elevate their thought leadership, improve search visibility, and drive qualified leads through strategic content development and distribution. The agency has built a reputation for delivering results-driven content marketing programs, earning long-term partnerships with notable brands in the healthcare sector.

After running the agency for nearly 15 years, the seller and his SVP were looking for an opportunity to join a larger ecosystem that could provide expanded resources and deeper thought leadership. While they had built a strong foundation, they saw the potential to accelerate growth and enhance their service offerings within a more robust infrastructure. The decision to sell was driven by a desire to scale in a way that would have been more challenging to achieve independently.

The ideal acquisition partner needed to align with Right Source Marketing’s expertise in content marketing and bring additional resources to support growth. The seller and his SVP were particularly interested in a firm that valued their deep industry knowledge and leadership while offering a structure where they could contribute meaningfully. A cultural fit was paramount, ensuring that the transition would not only be seamless but also elevate the quality and scale of services Right Source could offer.

To position Right Source Marketing as an attractive acquisition target, Merge highlighted the agency’s specialization in content marketing for healthcare and healthcare technology clients. The agency’s lean but highly skilled team, supported by an extensive network of freelancers, allowed it to maintain profitability while delivering high-quality, industry-specific content. With a well-defined operational model, long-standing client relationships, and a proven track record, Right Source was primed for integration with a larger entity.

Merge positioned Right Source Marketing as an expert-driven agency with a niche focus on healthcare content marketing. By showcasing its long-term client relationships, deep expertise, and track record of delivering high-quality content, Merge attracted several strategic buyers. BRG Communications emerged as the most aligned partner, recognizing the value of Right Source’s freelance network, strong leadership team, and complementary service offerings.

BRG Communications was particularly drawn to the seller’s deep expertise in content marketing, which complemented their existing capabilities. They recognized the value of the agency’s roster of freelance talent, which closely aligned with BRG’s client base and created immediate synergy. Beyond the strategic fit, BRG found strong alignment with the seller and his SVP, both culturally and in leadership style, making them excited to bring them into key leadership roles. Additionally, the acquisition presented meaningful cross-sell opportunities, allowing both teams to expand service offerings to their respective clients.

The acquisition of Right Source Marketing has strengthened BRG Communications’ service offerings, particularly in content strategy and development for healthcare clients. The integration of the two firms has allowed BRG to leverage Right Source’s expertise, creating new opportunities for both teams. The seller and his SVP have taken on key leadership roles within BRG, ensuring continuity and driving further growth. The expanded capabilities have led to increased cross-sell opportunities, enhancing client value and accelerating the agency’s overall success.

Merge played a pivotal role in facilitating the acquisition of Right Source Marketing, ensuring a smooth and strategic transition for both parties. By identifying the right buyer with aligned values, culture, and service offerings, Merge helped create a partnership that benefits both teams. Through careful deal structuring, positioning, and negotiation, Merge ensured that Right Source Marketing found a new home where it could scale successfully while maintaining its core expertise in healthcare content marketing. The transaction highlights Merge’s ability to connect niche agencies with the perfect buyers, creating long-term value and sustainable growth.