PromoShak ✳︎

PromoShak operates with a simple, request-driven model supported by clearly documented workflows. From product sourcing and artwork proofs to production oversight and shipping, the agency manages the entire process through a trusted distributor network. This structure allows the business to run efficiently with minimal oversight while consistently delivering on time and on budget. Clients value the one-stop convenience and dedicated point of contact, which has led to repeat work and long-term relationships across multiple industries.

PromoShak was built to operate independently from Threshold Agency with limited founder involvement. Over time, the business reached a point where it could continue running smoothly without hands-on oversight. The owner chose to explore a sale to allow a new operator or strategic buyer to take over a stable, profitable business while ensuring continuity for clients and vendors. The founder remained available post-transaction to support a smooth transition.

The ideal buyer for PromoShak was one that valued operational efficiency, strong vendor relationships, and consistent client service. The founder sought a partner that could preserve PromoShak’s service model while offering the scale, infrastructure, and support to expand its reach. Ensuring a seamless experience for clients and maintaining quality standards were key priorities.

To prepare PromoShak for market, Merge focused on highlighting the agency’s lean cost structure, documented workflows, and consistent financial performance. With a fully remote model, low overhead, and a clear pricing structure, PromoShak was positioned as a plug-and-play acquisition with predictable revenue and strong margins supported by a diversified base of repeat clients.

Merge marketed PromoShak as a dependable, asset-light promotional products agency with national reach and clear growth opportunities. While the business relied primarily on referrals and inbound inquiries, buyers recognized opportunities to expand outbound sales efforts, formalize referral programs, and introduce streamlined reordering capabilities.

PromoShak was acquired by Fully Promoted, a national promotional products and marketing services franchise. The acquisition allowed Fully Promoted to expand its capabilities with a proven, efficient operation while providing PromoShak with access to a larger platform, broader resources, and additional growth opportunities. The transition was structured to ensure continuity for clients, vendors, and internal processes.

Following the acquisition, PromoShak was well-positioned to grow within the Fully Promoted ecosystem. The combination created opportunities to expand service offerings, reach new geographic markets, and increase repeat business through Fully Promoted’s established network. At the same time, PromoShak’s streamlined workflows and vendor relationships strengthened operational efficiency across the broader organization.

Merge played a key role in positioning PromoShak for a successful acquisition by Fully Promoted. Through thoughtful positioning, targeted buyer outreach, and hands-on deal execution, Merge facilitated a smooth transaction that aligned the seller’s goals with Fully Promoted’s growth strategy. The result is a strong partnership that supports continued expansion while preserving the operational strengths that made PromoShak successful.