P11 Creative

Founded in 1989, P11 Creative is a distinguished creative agency based in California, specializing in marketing services for real estate developers and multi-family property management companies. With a deep commitment to client success, P11 has distinguished itself in the marketing realm, particularly catering to real estate developers and multi-family property management firms.

Inside the Enterprise: Who Is P11 Creative?

The agency has carved out a niche in website development, branding, and various digital and print marketing services, building a reputation for excellence and a stable client base with an 80% repeat rate. P11’s exceptional approach and dedicated team have solidified its stature as a leader in specialized marketing solutions.

Founder’s Motive: The Why Behind the Sale

Lance Huante, the founder of P11, after three decades of nurturing and growing the agency, was ready to partner with someone who could help scale the business. His vision was to expand the client roster and leverage his team’s deep industry knowledge to create new growth opportunities.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Lance sought a partner who could bring new perspectives and innovation to P11, enhancing the agency’s capabilities and reach. He envisioned a partner with a deep understanding of the real estate marketing space to appreciate the impact of his team’s work on client strategies.

Setting the Stage: Preparing P11 Creative for Acquisition

Lance prepared P11 for acquisition with the goal of scaling the business and expanding its market presence. This preparation involved highlighting the agency’s specialized industry niche, deep reputation, and highly tenured team.

Attracting Suitors: Strategic Marketing of P11 Creative for Acquisition

Lance engaged with various potential buyers, ranging from digital marketing agencies to traditional financial buyers, keeping an open mind throughout the process to find the best cultural and strategic fit for P11.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Bhavin Patel emerged as the ideal buyer – a blend of a strategic partner with a credible financial background and a passion for real estate. His insights into the digital marketing space and his desire to grow a business with a strong creative and consistent industry focus made him the perfect fit.

Unlocking Synergies: Positive Impacts Post-Transaction

The partnership between Lance and Bhavin promised new growth avenues for P11, blending Bhavin’s financial acumen and industry insights with the creative strengths of P11’s team, setting the stage for a new era of success and innovation.

Finding a New Home: The M&A Firm Difference

Merge played a crucial role in this acquisition, expertly facilitating the match between Lance’s vision for P11 and Bhavin’s strategic and financial expertise, ensuring a smooth transition and a promising future for the agency under this new partnership.