Mynt Agency ✳︎

Mynt Agency specializes in media buying and campaign management, offering a blend of traditional media, digital, and innovative advertising solutions. Their core competencies include television advertising (70% of revenue), radio advertising (20%), and paid digital media (10%). With a robust portfolio of clients in sectors like financial services, technology, CPG brands, and more, Mynt’s ability to execute successful campaigns across all forms of media has set it apart from competitors. The agency excels in using its extensive media relationships to secure prime ad spots at competitive rates, resulting in better ROI for its clients.

Mynt Agency has a history of implementing high-impact campaigns that increase brand recognition and drive customer conversions. Their proprietary approach to media buying ensures that clients receive targeted, efficient ad placements. The team is made up of media buying experts, strategists, and digital marketers, all working remotely and collaborating to deliver results.

The founder of Mynt Agency is seeking a strategic partner who can help scale the agency’s operations and tap into new growth opportunities. Despite the agency’s success, the founder recognizes that an experienced financial partner and a strong management team will be key to unlocking the next phase of growth. The founder is committed to staying involved post-acquisition to ensure a smooth transition and support the agency’s continued success.

The ideal buyer for Mynt Agency is a company or individual with strong experience in media buying and performance marketing, particularly in the TV and radio advertising space. The buyer should have the resources to help scale the agency, particularly in expanding its digital marketing services, such as SEO, paid social media, and programmatic advertising. The buyer should also be interested in leveraging Mynt’s established media partnerships and be willing to invest in the growth of the company while preserving its client-first mentality and strong company culture.

Merge positioned Mynt Agency as a high-margin, high-revenue agency with a proven track record in performance marketing. With 90% of revenue coming from long-term retainer contracts, Mynt offers a predictable and stable income stream, making it an attractive target for acquisition. The agency’s solid reputation, expertise in media buying, and strong client relationships helped highlight its potential for continued growth.

Merge marketed Mynt Agency as a leading player in performance marketing with a diverse and impressive client base. By emphasizing Mynt’s successful media buying approach and the strength of its relationships with top media networks, Merge attracted several interested buyers. The agency’s high profitability, strong revenue growth, and proven ability to deliver ROI were key selling points that made it an appealing acquisition target.

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Mynt Agency was successfully acquired by Santé Holdings, a buyer with deep expertise in media buying and performance marketing. Santé Holdings recognized Mynt’s potential to scale its offerings and expand into new markets. Post-acquisition, Santé Holdings has begun investing in expanding Mynt’s digital marketing capabilities while ensuring the agency continues to deliver high-ROI campaigns.

Post-acquisition, Mynt Agency has successfully expanded its service offerings in digital marketing and SEO under Santé Holdings, allowing the agency to tap into new revenue streams and attract additional clients. With the added resources and support, Mynt has scaled its media buying efforts while maintaining strong relationships with media partners. The acquisition has created synergies that enable Mynt to serve even more clients and drive continued growth.

Merge played a critical role in facilitating the acquisition of Mynt Agency by Santé Holdings, ensuring that both parties were aligned in their growth objectives. Through expert matchmaking and strategic guidance, Merge helped create a seamless transition and set Mynt Agency up for long-term success. The acquisition is a testament to Merge’s ability to identify high-potential agencies and connect them with the right partners to accelerate growth.