MoreSALES ✳︎

MoreSALES provides a full suite of marketing services designed to help B2B clients improve their digital presence and drive lead generation. As a Platinum Partner of Constant Contact , the agency optimizes CRM and marketing automation for better customer engagement. With a client roster primarily based in Ontario and an average client tenure of four years, MoreSALES has demonstrated consistent value and effectiveness in the market. The agency’s expertise spans email marketing, SEM/SEO, website development, social media management, and branding, making it a one-stop shop for companies looking to enhance their digital marketing strategy.

Michael Jennings, founder of MoreSALES, was ready to transition out of daily operations. While still passionate about client relationships and strategic marketing, he wanted to shift his focus to Fractional CMO work, supporting key clients, and contributing to the agency’s growth under new ownership. His goal was to ensure a smooth transition while allowing the agency to expand into new markets and methodologies. Michael remained committed throughout the transition process, eager to explore new opportunities and ensure service continuity for MoreSALES’ clients.

For Michael, the ideal buyer was one that could leverage MoreSALES’ expertise while providing the resources and infrastructure necessary for future growth. He sought a partner with a strong digital marketing presence, a client-focused culture, and a commitment to scaling the business in Canada and beyond. Ensuring the retention of MoreSALES’ team and maintaining its reputation for high-quality service were top priorities in the acquisition process.

To position MoreSALES for a successful acquisition, Merge highlighted the agency’s strong financials, structured client retention model, and scalable team. With 100% of revenue coming from retainer-based contracts, MoreSALES provided predictable cash flow and long-term client commitments. The agency’s remote team of nine showcased the agency’s optimization, with specialists in email marketing, SEM, branding, and website development ensuring seamless service delivery. These factors made MoreSALES an attractive acquisition target for the right strategic partner.

Merge positioned MoreSALES as a well-established, high-margin agency with strong client retention and proven expertise in B2B marketing. The agency’s specialization in manufacturing, industrial, and construction industries made it a prime target for buyers looking to strengthen their presence in these sectors. By highlighting its deep industry relationships, recurring revenue model, and scalable remote team, Merge attracted several interested buyers before identifying the right fit in Goose Digital.

Goose Digital, led by Michael Turcsanyi, was actively looking to expand its digital marketing services, particularly in email marketing, website development, and SEM. Acquiring MoreSALES provided an immediate opportunity to enhance these capabilities while establishing a stronger footprint in Canada. With aligned business goals and a shared vision for growth, Goose Digital and MoreSALES formed a strategic partnership that ensured a seamless transition. Michael Jennings’ willingness to stay on and support the transition further solidified the deal, allowing both teams to integrate smoothly and continue scaling their operations.

Under Goose Digital’s ownership, MoreSALES is positioned for accelerated growth, leveraging expanded resources and enhanced service offerings. The acquisition has provided MoreSALES with additional expertise, a broader client network, and increased operational efficiencies. The integration of both teams has resulted in improved service delivery and new opportunities for expansion in the U.S. market. With a strong leadership team in place and continued investment in marketing automation, MoreSALES is poised for sustained success under its new ownership.

Merge played a pivotal role in ensuring a successful acquisition by connecting MoreSALES with the right buyer. Through expert positioning, targeted outreach, and strategic negotiations, Merge facilitated a deal that aligned with both the seller’s transition goals and the buyer’s growth objectives. By prioritizing cultural fit, operational synergy, and long-term potential, Merge ensured a seamless transition that benefited the MoreSALES team, its clients, and its new ownership under Goose Digital. This acquisition underscores Merge’s ability to match high-performing agencies with buyers who can elevate their success and sustain their market leadership.