Mooko

Founded by Scott Park in 2019, Mooko is a Los Angeles-based, mobile-centric advertising technology agency, boasting decades of collective industry expertise in user acquisition and product management.

Inside the Enterprise: Who Is Mooko?

Specializing in the intricate relationship between market spend and user engagement within a client’s distinct product range, Mooko harnesses first-party data to furnish unparalleled insights into the advertising marketplace. Through mobile applications and diverse lead generation channels, the agency crafts tailored advertising solutions. With its real-time tracking platform, Mooko empowers clients with optimum flexibility, transparency, and comprehensive reporting capabilities.

Founder’s Motive: The Why Behind the Sale

Scott was actively seeking a strategic partner who could serve as a catalyst for the acceleration of growth within his enterprise. He was on the lookout for an agency that could facilitate the integration of his team and capitalize on cross-selling and upselling opportunities across various markets.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Scott had aspirations of integrating into a broader ecosystem and gaining exposure through association with a larger, publicly recognized entity. He sought a partner deeply immersed in the gaming sector, someone whose focus aligned with Mooko’s objectives. Cultural compatibility was a priority for Scott, as he aimed to collaborate with a partner whose values and ethos resonated with Mooko’s own culture and vision.

Setting the Stage: Preparing Mooko for Acquisition

Before the sale, Merge thoroughly assessed Mooko’s finances, operations, and market position to highlight its unique value proposition. Mooko’s recognition as a top 20 ad network by the Kochava Traffic Index and the 2022 Effective Mobile Marketing Awards showcased its market prowess. Additionally, Mooko’s certifications from industry leaders like Adjust, Kochava, IAB, and Google positioned it as an ideal solution provider for clients of all sizes.

Attracting Suitors: Strategic Marketing of Mooko for Acquisition

In promoting Mooko, Merge strategically highlighted the business’s niche nature, showcasing precisely where its value proposition resonated with potential buyers. Mooko collaborates with prominent US-based gaming publishers to achieve and surpass their objectives. They are dedicated to empowering mobile app and web developers by offering media buying and product distribution strategies that deliver scalable and transparent results for their clients.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Merge’s search for the perfect buyer concluded when they found Juice. Juice had just been acquired by Altice, and the Juice team was tasked with growing their business. Juice already worked in paid media and had experience with clients in the gaming space. They were eager to build out this part of their business, and capitalize on Mooko’s success.

Unlocking Synergies: Positive Impacts Post-Transaction

As Mooko integrates further into Juice’s ecosystem, its growth trajectory has been notably enhanced. This has resulted in vast exposure to new audiences. This collaborative venture between Mooko and Juice represents a synergistic effort aimed at maximizing the growth potential of both businesses. As they forge ahead, Mooko and Juice remain dedicated to cultivating a talented team to propel them into the next chapter.

Finding a New Home: The Merge Difference

Merge played a crucial role in the acquisition of Mooko by Juice. Their expertise ensured a seamless transition, preserving Mooko’s legacy while paving the way for expansion and innovation. Through fostering synergies and offering post-acquisition support, Merge pioneered the successful partnership, leading Juice & Mooko Media further towards market leadership.