Founded in 2018 by Lewis Mudrich and Tim Kim, KonvertLab is a Miami-based agency excelling in PPC and social media advertising, primarily serving B2B SaaS clients across the United States. With a 100% retainer-based model and a fully remote operation, KonvertLab stands out for its consistent profitability, satisfied clientele, and a unique approach rooted in values of ownership, honesty, and transparency, driving revenue growth for clients.

Inside the Enterprise: Who Is KonvertLab?

KonvertLab has quickly risen as a key player in the digital marketing domain. With a dedicated team and a fully remote operation, KonvertLab excels in creating tailored marketing campaigns that significantly enhance digital presence and lead generation for its diverse clientele. KonvertLab stands out for its commitment to optimizing online visibility and driving business growth, making it a preferred partner for SaaS companies seeking to amplify their digital impact.

Founder’s Motive: The Why Behind the Sale

Lewis and Tim, after dedicating over three years to developing KonvertLab into a successful agency, decided to shift their focus to a burgeoning crypto venture. Recognizing the need to fully commit to their new project and ensure the continued success of KonvertLab, they approached Merge to facilitate a well-deserved exit that would honor their hard work and dedication.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Their vision was to find a buyer who could continue KonvertLab’s growth trajectory, aligning with the agency’s specialized focus on SaaS businesses and commitment to client success. The ideal partner would also uphold the agency’s values and provide opportunities for its talented team.

Setting the Stage: Preparing KonvertLab for Acquisition

Merge worked closely with Lewis and Tim to prepare KonvertLab for sale, highlighting its niche expertise in SaaS marketing and the potential for scaling with its existing frameworks and remote work model.

Attracting Suitors: Strategic Marketing of KonvertLab for Acquisition

Merge implemented a strategic marketing plan to attract suitable buyers, focusing on KonvertLab’s unique positioning, its proven track record in PPC advertising, and its robust, efficient internal workflows.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

After careful consideration, KonvertLab found its perfect match in Taktical Digital, an agency that shared its goals and values, and possessed complementary assets to help KonvertLab become a leading digital marketing agency for SaaS businesses.

Unlocking Synergies: Positive Impacts Post KonvertLab Acquisition

The acquisition by Taktical Digital provided KonvertLab with the necessary resources and support to expand its services, scale operations, and enhance its position as a top-tier SaaS digital marketing agency.

Finding a New Home: The Merge Difference

Merge’s expertise in the acquisition process was instrumental in aligning KonvertLab with Taktical Digital, ensuring that the agency’s values, goals, and vision for growth were matched, leading to a successful and synergistic new partnership.