HHPage

Founded in 2009 in Houston, Texas, HHPage is a premier digital marketing agency led by Shervin Kalinia, who brings over 14 years of experience in the agency space. Specializing in healthcare, HHPage boasts a dedicated team committed to delivering reliable and effective marketing solutions. The agency prides itself on staying true to its capabilities and ensuring that clients receive consistent, high-quality service.

Inside the Enterprise: Who Is HHPage?

HHPage is a leading digital marketing agency specializing in website development, hosting, Google Pay Per Click management, and review generation. Expert in WordPress website design, SEO optimization, Google Ads setup, and user review integration via their proprietary software, HHPage focuses on the Healthcare sector. They have a proven track record of boosting online visibility for medical professionals and enhancing reviews for large clinic groups, consistently delivering exceptional results tailored to the needs of healthcare clients.

Founder’s Motive: The Why Behind the Sale

After successfully running HHPage for over 20 years, Shervin sought to pivot from his long-standing role to explore new opportunities with his family. His extensive experience and dedication had firmly established the agency as a leader in digital marketing, but Shervin recognized the need to free up his time and capital to embark on new ventures. This decision was driven by a desire to balance his professional achievements with personal aspirations, allowing him to invest his energy and resources into exciting future projects while ensuring HHPage continued to thrive under capable management.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Shervin sought a buyer who could drive geographical expansion and service line growth for HHPage. He envisioned broadening the agency’s reach beyond its strong Texas base to new markets, particularly in states with burgeoning healthcare sectors. Additionally, he aimed to expand the service offerings to include complementary digital marketing solutions, such as social media management, mobile app development, and advanced analytics, to better meet clients’ evolving needs and open new revenue streams.

Setting the Stage: Preparing HHPage for Acquisition

When presenting HHPage to potential buyers, Merge conducted a meticulous and comprehensive analysis of the business. This evaluation revealed the agency’s exceptional strength, with an impressive 100% of clients on retainer-based contracts. Clients typically begin with a website rebuild or refresh and then add services like PPC and review generation as needed. This structure ensures steady, predictable revenue and fosters long-term client relationships, ultimately leading to a higher valuation multiple.

Attracting Suitors: Strategic Marketing of HHPage for Acquisition

When marketing HHPage to buyers, it was crucial to highlight what made the business both unique and profitable. We emphasized their specialized focus on the healthcare sector, innovative proprietary technology, and impressive client retention and satisfaction. These factors were important to showcase because they not only demonstrate HHPage’s distinct market position but also its potential for sustained growth and profitability. Notably, strategic partnerships with organizations like the Texas Association of Orthodontists and Astanza Laser underscored HHPage’s strong reputation and the high level of trust it has built within the healthcare and digital marketing industries.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The search for HHPage’s perfect buyer concluded successfully with The Customer Story, owned by Jacob Forbis. Jacob’s agency, renowned for its expertise in video production and customer testimonials, was an ideal fit to acquire HHPage. This acquisition created a tremendous opportunity for both agencies to expand their service offerings. Conveniently, both companies were based in Texas, aligning with the location of many of their clients. From the beginning, Jacob and Shervin demonstrated a strong personality match, with both being collaborative and eager to finalize the deal.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition proved beneficial for both parties, enabling Shervin’s team to become part of a larger ecosystem that shares a commitment to advancement and expansion. With The Customer Story’s resources and expertise, HHPage is now enhancing its capabilities and expanding its reach. Consequently, Shervin was able to transition away from daily operations and focus on his own interests.

Finding a New Home: The Merge Difference

Merge played a key role in the acquisition of HHPage by The Customer Story. We showcased the company to top buyers, evaluated potential partners, and maintained consistent communication throughout. Our personalized approach and strong buyer network helped generate significant interest and ensured a smooth, successful transaction for everyone involved.