(01)EngagementOverview

Entrepreneurial buyer acquires Growth Marketing Pro for growth.

Founded in 2017, Growth Marketing Pro (GMP) is a performance-driven digital agency specializing in SEO and PPC strategies. The agency has built a reputation for creating customized growth plans that drive significant results for clients in the SaaS, Tech, E-Commerce, and Finance industries. With a focus on content creation, backlinks, and ad campaigns, GMP offers a range of services designed to improve lead generation and revenue. The team of five is agile and highly knowledgeable in the latest marketing trends. GMP has established a steady pipeline of clients, managing 23 active accounts, and has built a scalable business model with a proven track record of success. GMP is now seeking a strategic partner to help continue its growth and facilitate a smooth transition as the founders look to step into new endeavors.

(Details)

  • Engagement Sell-Side Representation
  • Type Growth Investment
  • Category Digital Product & Web Development, SEO, Paid Media & Lead Generation, Under $10M
  • Buyer Type Entrepreneurial Buyer
  • Deal Size Under $5M
  • Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support

(02)Inside TheEnterprise

Who Is Growth Marketing Pro?

Growth Marketing Pro (GMP) is a high-performing digital agency that specializes in SEO and PPC strategies. The agency works closely with its clients to develop tailored growth strategies that deliver measurable results. GMP’s core services include SEO audits, keyword research, content creation, link-building, and paid media campaigns across platforms like Google Ads and Microsoft Ads. The agency is particularly known for its comprehensive SEO strategies, which combine technical SEO and content marketing to drive organic growth. GMP has built a strong reputation in the tech and SaaS industries, attracting clients such as Cube Software and Nexa3D, with an impressive 1.5M all-time visitors to its growth marketing blog, which generates valuable inbound leads.

(03)Founder'sMotive

The Why Behind The Sale

The founders of GMP, seasoned entrepreneurs with previous exits, are looking for a strategic partner who can help scale the agency and maintain its strong growth trajectory. Having built GMP into a high-performing, scalable business, they are excited about stepping into new ventures and are committed to ensuring a smooth transition for both the team and clients. The founders are seeking a partner who values GMP’s core capabilities and can provide the resources needed to expand and continue the agency’s success in the competitive performance marketing space.

(04)Founder’s Vision

Criteria for the Perfect Acquisition Fit

The ideal buyer for GMP is a firm or agency with experience in scaling performance marketing businesses. The perfect fit would be a partner with a strong operational infrastructure to help GMP expand its offerings, particularly in the areas of web development and paid media across additional platforms like Meta and TikTok. The founders are looking for a buyer who will maintain GMP’s strong culture, ensure that the team remains aligned with the company’s vision, and continue to provide excellent service to its clients. Additionally, the ideal buyer should recognize GMP’s potential for growth and be able to provide the resources and leadership necessary to take the agency to the next level.

(05)Setting the Stage

Preparing Growth Marketing Pro for Acquisition

To prepare GMP for acquisition, Merge highlighted the agency’s impressive financial performance, with $1.8M in revenue and $1.18M in adjusted EBITDA. The agency’s proven ability to drive results for clients in competitive industries, combined with its 100% retainer-based revenue model, made it an attractive target for potential buyers. Merge also emphasized GMP’s solid client base, its agile team, and its capacity to scale further through enhanced marketing efforts and expanded service offerings, such as web development.

(06)Attracting Suitors

Strategic Marketing of Growth Marketing Pro for Acquisition

Merge positioned GMP as a high-growth, results-driven performance marketing agency with a track record of success in SEO and PPC. By showcasing GMP’s impressive client list, inbound marketing blog, and successful business model, Merge attracted multiple interested buyers. The agency’s potential for scaling, particularly through the addition of web development services and expansion into new paid media platforms, made GMP an appealing acquisition target for agencies looking to strengthen their performance marketing capabilities.

(07)Sealing the Deal

Perfect Matchmaking with the Ideal Buyer

The acquisition of Growth Marketing Pro (GMP) by Adam Quint was a strategic match. Adam Quint, a prominent player in digital marketing, recognized GMP’s expertise in SEO and PPC and saw the potential to scale the agency’s operations further. The acquisition allowed Adam Quint to strengthen his service offerings, particularly in the SaaS and tech industries, while benefiting from GMP’s agile, results-oriented team. The founders of GMP received financial security while ensuring that the agency’s growth trajectory would continue under Adam Quint’s leadership.

(08)Unlocking Synergies

Positive Impacts Post-Transaction

Since the acquisition, GMP has successfully leveraged Adam Quint’s resources to expand its service offerings and enhance client acquisition strategies. By adding web development capabilities and expanding into additional paid media channels, the agency has been able to scale rapidly and attract more high-value clients. The integration of Adam Quint’s sales infrastructure has already led to an increase in business development and client retention. GMP’s focus on measurable results and its proven track record in SEO and PPC have made the agency an even stronger asset within Adam Quint’s portfolio.

(09)Finding a New Home

The Merge Difference

Merge played a critical role in identifying the right buyer for GMP. By positioning GMP’s strengths, negotiating favorable terms, and facilitating the acquisition process, Merge helped secure a buyer who could take the agency to new heights. The successful transaction underscores Merge’s ability to match high-potential agencies with the right partners, ensuring long-term growth and value creation. Through this acquisition, GMP found a new home where it could continue to scale and succeed in the performance marketing space.