D2C Design ✳︎

D2C Design is a specialized creative agency catering to direct-to-consumer brands by offering high-quality design, web development, and creative content services. With a focus on Shopify and Shopify Plus merchants, the agency provides tailored solutions to optimize e-commerce experiences and drive conversions. The agency’s core services include website and landing page design, creative advertising, email marketing, and social media content. By maintaining a high standard of design excellence and working with industry-leading brands, D2C Design has positioned itself as a go-to partner for scaling digital-first businesses.

Benson Sung, founder of D2C Design, made the decision to sell the agency to focus on personal priorities and new opportunities. His motivations included spending more time with family and traveling, capitalizing on the booming D2C industry by passing on the business to a passionate founder or strategic buyer, and shifting his focus toward emerging opportunities in AI. Recognizing that D2C Design had reached a point of strong operational efficiency and profitability, Benson saw this as the perfect time to transition the business to new ownership.

For Benson, finding the right buyer meant identifying a partner who could sustain and grow the agency while maintaining its strong culture and high service standards. Key considerations included a buyer with expertise in digital marketing and Shopify ecosystems, the ability to provide strategic direction and investment, and a commitment to supporting the existing team and clients. Ensuring a smooth transition with continued growth was paramount to Benson’s decision-making process.

To ensure a seamless transition, Merge focused on highlighting the agency’s profitability, recurring revenue model, and strong client retention. The agency’s financials showcased a steady growth trajectory, with an EBITDA of $350,903 and a revenue of $764,736, making it an attractive acquisition opportunity. The leadership team ensured that operational processes, financial records, and client relationships were well-documented and ready for handover to the new owner.

Merge positioned D2C Design as a premier Shopify Plus agency with a robust recurring revenue model. By emphasizing its proven track record in the D2C space and its highly skilled remote team, the agency attracted buyers looking for a scalable and profitable business. The acquisition opportunity was marketed to buyers with existing investments in e-commerce and digital marketing services, leading to a strong match with Buena Vista Digital Partners.

Buena Vista Digital Partners, led by Ricky Arriola, was seeking to expand its design capabilities and strengthen its offerings for clients in the CPG space. D2C Design’s expertise in Shopify and its established team made it a perfect fit for Buena Vista’s growth strategy. Benson’s willingness to support the transition further solidified the deal, ensuring that the agency’s clients and team would experience minimal disruption while benefiting from additional resources and strategic leadership.

Under Buena Vista Digital Partners’ ownership, D2C Design is poised for continued success and expansion. The acquisition provides opportunities to enhance service offerings, grow the client base, and refine operational efficiencies. Buena Vista’s strategic direction, combined with the existing talent at D2C Design, sets the stage for accelerated growth in the Shopify and D2C sectors. With the integration of additional resources and leadership expertise, the agency is positioned to further establish itself as a dominant player in the e-commerce design landscape.

Merge played a pivotal role in facilitating the acquisition by aligning the right buyer with the right opportunity. Through targeted outreach and expert deal structuring, Merge ensured that both parties found the best strategic fit. By understanding Benson’s goals and Buena Vista’s vision, Merge successfully guided the transaction to completion, creating a win-win scenario for the seller, buyer, and the agency’s team. The transaction highlights Merge’s ability to connect high-performing agencies with buyers who can maximize their growth potential, ensuring long-term success for all stakeholders.