Coastal Collective ✳︎

Coastal Collective operates as a full-service social media marketing partner, supporting clients through social strategy, content development, community management, paid media, and email marketing, while also offering education through online courses and masterclasses designed to help individuals and agencies build scalable social programs. The agency delivers platform-specific strategies across Instagram, Facebook, TikTok, Pinterest, and LinkedIn, blending creative execution with data-driven insights, and operates with a fully remote team of eight full-time employees, allowing for a lean, scalable structure that maintains quality and consistency across all client engagements.

After seven years of growth and hundreds of clients served, founder Brooke began considering the long-term future of the business and recognized the opportunity to partner with an organization that could help scale Coastal Collective’s community-led, social-first model without compromising its culture, leadership, or creative integrity, seeking infrastructure, technology, and strategic depth to support the next phase of growth while ensuring continuity for her team and clients.

For Brooke, the right partner needed to value human connection, creativity, and social intelligence as core to modern brand building, while respecting Coastal Collective’s identity, leadership, and team culture, and bringing operational scale, systems, and resources that would allow the agency to expand its capabilities and impact without losing what made it successful.

To prepare the agency for market, Merge highlighted Coastal Collective’s highly recurring revenue base, consistent historical growth, organic inbound engine, and strong client retention, positioning the business as a scalable, social-first platform with predictable cash flow and clear opportunities to expand paid advertising, email marketing, and education offerings.

Merge marketed Coastal Collective as a differentiated social media agency with deep expertise in content, community, and storytelling, attracting buyers drawn to its inbound-led growth, strong social presence, and proven ability to drive measurable engagement and retention, while the agency’s diversified revenue streams and modern operating model signaled meaningful long-term value.

Coastal Collective was acquired by Stellar Agency, a digital-first platform that views social, community, and storytelling as essential to the future of brand building, recognizing Coastal Collective’s human-first approach as a natural extension of its broader digital, web, and technology services and an opportunity to embed social intelligence across its organization.

Following the acquisition, Coastal Collective retained its leadership, brand, and creative direction while gaining access to enhanced infrastructure, systems, and strategic support, while Stellar benefited from a social-first engine embedded at the leadership level, allowing both organizations to grow together through a complementary partnership rather than a consolidation

Merge guided Coastal Collective through a founder-first acquisition process focused on alignment, continuity, and long-term opportunity, using thoughtful positioning, targeted buyer outreach, and hands-on transaction support to place the agency with a partner that honors its legacy and supports its next chapter of growth with Stellar Agency.