(01)EngagementOverview
Strategic buyer acquires Buhv Designs for growth.
Founded in 2014, Buhv Designs is a performance marketing and web design agency that serves a wide range of small to medium businesses. The agency delivers conversion-focused digital marketing, UX web design, and development, scalable content strategies, and multi-channel paid advertising mixes to an industry-agnostic mix of clients. Buhv Designs has developed a reputation as a long-term strategic partner for many brands, providing customized, results-driven marketing and design solutions. The agency’s skilled, long-tenured team has developed proven internal processes that ensure the successful execution of strategies that drive real results. With a majority recurring revenue model, Buhv Designs has continued to thrive in a fully remote environment post-pandemic, and is now seeking a strategic acquisition partner to help scale its operations and further support both its clients and employees.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Digital Product & Web Development, SEO, Paid Media & Lead Generation
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside TheEnterprise
Who Is Buhv Designs?
Buhv Designs is a performance marketing and web design agency specializing in delivering conversion-focused marketing strategies for small to medium-sized businesses. The agency offers a comprehensive range of services, including UX web design, digital marketing, scalable content strategies, and multi-channel paid advertising. The team works with an industry-agnostic client base, with a strong emphasis on building long-term relationships. With 67% of its clients in the B2C space, Buhv Designs has built a reputation for driving results and helping clients grow through tailored marketing campaigns. The agency operates with a fully remote team, which has allowed it to maintain an efficient, flexible, and effective approach to client service.
(03)Founder'sMotive
The Why Behind The Sale
The founder of Buhv Designs is seeking a strategic partner to help accelerate the agency’s growth. After successfully building a business with a strong team and a recurring revenue model, the founder recognizes that scaling the agency will require additional resources and leadership. The founder is looking for a partner who can help expand the agency’s service offerings, enhance operational efficiencies, and provide growth opportunities for both the business and the employees. The team is committed to a smooth transition and is open to staying on post-transaction to ensure continued success and growth.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer for Buhv Designs is a strategic partner with experience scaling performance marketing and web design agencies. The buyer should be able to offer resources, infrastructure, and leadership to help the agency expand its service offerings, particularly in areas like digital marketing, web design, and content strategy. The buyer should also appreciate the agency’s strong culture and the team’s long tenure. Maintaining continuity for both employees and clients is key. Additionally, the ideal buyer would recognize the potential for growth in Buhv Designs’ client base and be able to help the agency scale its operations, especially with its recurring revenue model.
(05)Setting the Stage
Preparing Buhv Designs for Acquisition
Merge emphasized Buhv Designs’ robust financials, with a steady mix of recurring revenue and high-value project business. The agency’s proven track record of successful client partnerships and its strong client retention made it an attractive acquisition target. Merge highlighted the agency’s balanced client portfolio and long-term contracts, ensuring stability and a smooth transition. Additionally, Buhv Designs’ remote team and operational flexibility were key factors that added value in preparing the agency for sale.
(06)Attracting Suitors
Strategic Marketing of Buhv Designs for Acquisition
Merge marketed Buhv Designs as a high-growth agency with a proven ability to deliver conversion-focused marketing solutions. By highlighting the agency’s industry expertise, recurring revenue model, and ability to execute high-quality design and marketing strategies, Merge attracted interest from several potential buyers. Buhv Designs’ track record of client success, alongside its talented, experienced team, made it a highly appealing target for agencies looking to expand their digital and creative services.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The acquisition of Buhv Designs by 24Connect was a strategic match that benefited both organizations. 24Connect, a leading digital solutions provider, recognized Buhv Designs’ proven expertise in performance marketing, UX web design, and multi-channel paid advertising. By acquiring Buhv Designs, 24Connect expanded its capabilities, leveraged the agency’s robust client relationships, and enhanced its industry-agnostic marketing solutions. The strong cultural alignment between both companies facilitated a seamless transition, positioning Buhv Designs for accelerated growth under the new partnership.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Buhv Designs has leveraged 24Connect’s resources to expand its service offerings and enhance its business development efforts. The integration of additional resources has allowed Buhv Designs to scale more efficiently, improve client acquisition strategies, and unlock new revenue streams. The agency’s expertise in performance marketing and web design continues to be a key asset, and the combined company is now better positioned to serve a wider range of clients in new markets. Buhv Designs’ continued focus on results-driven solutions has made it an even more valuable part of 24Connect’s portfolio.
(09)Finding a New Home
The Merge Difference
Merge played a crucial role in identifying the right buyer for Buhv Designs. Through expert matchmaking, negotiation, and strategic guidance, Merge ensured a smooth acquisition process, aligning the buyer’s growth objectives with Buhv Designs’ strengths. By carefully positioning the agency’s recurring revenue model, talented team, and strong client relationships, Merge helped secure a buyer who could not only scale the agency but also introduce new opportunities for growth. This successful transaction underscores Merge’s ability to connect high-potential agencies with the right buyers, driving long-term growth and value creation.