(01)EngagementOverview

Entrepreneurial buyer acquires Big Footprint Digital for growth.

Founded in 2009, Big Footprint Digital has carved a niche in the digital marketing landscape, serving both B2B and B2C brands across the United States. In the dynamic realm of digital marketing, Big Footprint Digital has emerged as a vanguard agency, offering a suite of specialized services to a diverse client base.

(Details)

  • Engagement Sell-Side Representation
  • Type Full Sale
  • Category SEO, Paid Media & Lead Generation, Over $10M
  • Buyer Type Private Equity
  • Deal Size $10M-$25M
  • Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support

(02)Inside TheEnterprise

Who Is Big Footprint Digital?

Big Footprint Digital excels in paid search, SEO, web development, web analytics consulting, and conversion rate optimization, firmly establishing itself as a leader in the digital marketing domain.

(03)Founder'sMotive

The Why Behind The Sale

Nick Yorchack, Founder & President, and Zach Randall, CEO of Big Footprint Digital, were poised to embark on the next chapter of their professional journey, seeking new opportunities and avenues for the agency’s growth. Their objective was to partner with a company that shared Big Footprint Digital’s core values and vision for expansion.

(04)Founder’s Vision

Criteria for the Perfect Acquisition Fit

The leadership duo aimed to find an agency partner that not only shared their passion for digital marketing and commitment to client success but also could enhance Big Footprint Digital’s reach and service offerings. They envisioned joining a larger ecosystem to provide comprehensive marketing solutions and further showcase their expertise.

(05)Setting the Stage

Preparing Big Footprint Digital for Acquisition

With the goal of transitioning the agency into capable hands, Nick engaged Merge to guide Big Footprint Digital through the acquisition process, ensuring the agency was well-positioned for a strategic partnership.

(06)Attracting Suitors

Strategic Marketing of Big Footprint Digital for Acquisition

Merge’s expertise in M&A was leveraged to attract potential buyers who aligned with Big Footprint Digital’s vision and ethos, focusing on finding a partner who could bolster the agency’s growth and capabilities.

(07)Sealing the Deal

Perfect Matchmaking with the Ideal Buyer

The search culminated in identifying Fusion92 as the ideal buyer. Fusion92, a Chicago-based, private equity-backed marketing transformation company, resonated with Big Footprint Digital’s passion for digital marketing and shared its aspiration for growth and excellence.

(08)Unlocking Synergies

Positive Impacts Post-Transaction

The partnership with Fusion92 promised not only to elevate Big Footprint Digital’s operations but also to create a synergistic relationship benefiting both agencies’ client bases and fueling further growth.

(09)Finding a New Home

The Merge Difference

Merge played a pivotal role in this successful acquisition, expertly aligning Big Footprint Digital with Fusion92, and ensuring a seamless transition that upheld Big Footprint Digital’s legacy while opening new doors for expansion and innovation.