Alison South Marketing Group

Established in 2010, Alison South Marketing Group has become a renowned agency specializing in branding, marketing strategy, and digital marketing. With its five offices across the Southeast region, the agency boasts a diverse client base in various industries, including healthcare, legal, financial, and technology, underpinned by a mission to integrate seamlessly with clients’ teams and achieve premier agency status through client success and satisfaction.

Inside the Enterprise: Who Is Alison South Marketing Group?

Alison South Marketing Group has the ability to craft tailored branding and marketing strategies, coupled with their expertise in event implementation, has solidified their reputation as an essential partner for a diverse range of clients seeking impactful and innovative marketing solutions.

Founder’s Motive: The Why Behind the Sale

Owners Mike Thomas and Kate Sanders, after years of organic and inorganic growth including acquisitions, were ready to elevate Alison South’s trajectory even further. They engaged with Merge to explore new opportunities and partnerships that could amplify the agency’s potential and ensure a smooth transition while upholding its core values and mission.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Mike and Kate were seeking a partnership that would resonate with Alison South’s passion for marketing and commitment to client success. Their goal was to find a partner that would not only expand the agency’s reach and services but also strengthen its market position, driving Alison South towards becoming a multinational entity.

Setting the Stage: Preparing Alison South Marketing Group for Acquisition

To prepare for the acquisition, Alison South and Merge highlighted the agency’s versatile skill set, strong regional presence, and comprehensive marketing services, showcasing its potential for further growth and expansion in the market.

Attracting Suitors: Strategic Marketing of Alison South Marketing Group for Acquisition

Merge executed a strategic marketing plan to attract the right buyers, emphasizing Alison South’s multifaceted expertise, strong client relationships, and its successful track record, aligning with their ambition to become a global player in the marketing industry.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The ideal match for Alison South Marketing Group came in the form of Webmyne, an agency specializing in digital marketing and turnkey solutions. Webmyne’s focus on driving organic traffic and enhancing growth aligned perfectly with Alison South’s vision for expansion and global presence.

Unlocking Synergies: Positive Impacts Post-Transaction

The partnership with Webmyne opened new avenues for Alison South to broaden its service offerings, fortify its position in the marketing landscape, and transition towards becoming a global agency with comprehensive marketing and IT solutions.

Finding a New Home: The Merge Difference

Merge’s role in this acquisition was critical in aligning Alison South Marketing Group with a buyer that matched both its strategic objectives and cultural ethos, ensuring a successful and synergistic merger that promises a bright future under the new partnership.