1SEO ✳︎

1SEO stands out in the competitive digital marketing landscape with its unique focus on utilizing cutting-edge analytic tools for SEO audits and strategic planning, positioning itself as a vital partner for businesses seeking measurable and sustainable growth in their online presence.

Lance, the founder of 1SEO, was driven to find a buyer aligned with his vision, one who recognized the agency’s value and growth potential. His aim was to find a partner who could optimize 1SEO’s digital marketing capabilities and continue its trajectory as a best-in-class provider in each industry vertical.

Lance sought a partner who shared his values of customer centricity and long-term relationships, and who had the expertise to professionalize and scale 1SEO’s recurring-service business model for sustained success and expansion.

Merge collaborated with Lance to conduct a thorough analysis of 1SEO’s financials, operations, and market position, developing a comprehensive marketing strategy that highlighted the agency’s unique value proposition and potential to prospective buyers.

Merge utilized its extensive network to present 1SEO as an attractive investment opportunity, screening offers from interested parties to ensure alignment with Lance’s vision and the agency’s future growth.

After careful consideration, Merge facilitated the selection of Skyharbor Capital Partners, a Miami-based private equity firm specializing in scaling recurring-service businesses, as the ideal partner for 1SEO.

The partnership with Skyharbor Capital Partners opened new avenues for 1SEO to grow into the nation’s top subscription-based SEO and digital marketing company, leveraging shared values and a mutual focus on customer satisfaction and employee engagement.

Merge’s expertise in the acquisition process was pivotal in aligning 1SEO with a partner that not only met its strategic goals but also shared its cultural ethos, ensuring a successful and promising future under the new partnership.