(01)EngagementOverview
Strategic buyer acquires Madison Taylor Marketing for growth.
Founded in 2012, Madison Taylor Marketing is a Denver-based full-service, integrated marketing agency that specializes in creating customized marketing strategies with a goal-reverse approach. The agency has built a solid reputation by helping mid-sized companies across diverse industries, from healthcare to professional services, achieve their business objectives. Madison Taylor Marketing’s client base is spread across the United States, with a particularly strong presence in Colorado. Known for its high client retention rate, the agency enjoys an average client retainer of $10,400 per month and has a solid history of retaining clients for over three years. The agency is now seeking a strategic partner to help scale operations and expand its national and international reach.
(Details)
- Engagement Sell-Side Representation
- Type Growth Investment
- Category Digital Product & Web Development, SEO, Paid Media & Lead Generation
- Buyer Type Entrepreneurial Buyer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside TheEnterprise
Who Is Madison Taylor Marketing?
Madison Taylor Marketing provides a comprehensive range of services, including social media management, paid search campaigns, content creation, public relations, and email marketing. The agency excels at reverse-engineering its marketing strategies from desired client outcomes to deliver high-impact solutions. With a client-centric focus, Madison Taylor Marketing ensures all its services are seamlessly aligned with clients’ broader business objectives. The agency also provides project-based creative services, including branding and website development, which often evolve into long-term, retainer-based partnerships. The team’s ability to connect clients with their goals and deliver measurable results has made Madison Taylor Marketing a trusted marketing partner.
(03)Founder'sMotive
The Why Behind The Sale
The founder of Madison Taylor Marketing is seeking a strategic partner who can provide the resources and leadership necessary to help the agency scale. After achieving consistent success and building long-term client relationships, the founder recognizes the need for additional operational support and resources to take the business to the next level. The agency is poised for growth, and the founder is excited to find a partner who can provide both operational infrastructure and strategic leadership. The founder plans to stay involved post-transaction to ensure the continued success of the agency.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer for Madison Taylor Marketing is an agency or firm with a strong operational infrastructure and experience in scaling integrated marketing agencies. The buyer should value Madison Taylor Marketing’s client-centric approach, its proven track record of success, and its reputation within the marketing industry. The buyer should also be able to provide resources to expand the agency’s presence, particularly in the B2B sector, and help accelerate client acquisition. Madison Taylor Marketing’s ability to serve clients across various industries, including healthcare, financial services, and CPG, makes it an attractive asset for a buyer looking to expand its marketing portfolio.
(05)Setting the Stage
Preparing Madison Taylor Marketing for Acquisition
Merge highlighted Madison Taylor Marketing’s impressive track record of revenue growth, which includes a projected 18% year-over-year increase in 2024. The agency’s robust client relationships, solid reputation in the industry, and proven ability to deliver results were key selling points for potential buyers. Merge also showcased the agency’s strong operational model, which is anchored by an experienced team and a solid client base with minimal concentration risk. With a proven ability to scale, Madison Taylor Marketing is an attractive target for buyers looking to acquire a well-established marketing agency.
(06)Attracting Suitors
Strategic Marketing of Madison Taylor Marketing for Acquisition
Merge positioned Madison Taylor Marketing as a high-growth agency with a demonstrated ability to generate substantial returns for clients. By showcasing the agency’s proven marketing strategies, diverse client base, and strong retention rates, Merge attracted multiple interested buyers. Madison Taylor Marketing’s steady year-over-year growth and its combination of retainer-based and project-based revenue made it a particularly attractive acquisition target for firms looking to strengthen their service offerings and expand their national footprint.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The acquisition of Madison Taylor Marketing by Adam Markley was a strategic match. Adam recognized the agency’s expertise in integrated marketing and its potential for further growth. The acquisition allowed Adam to enhance his portfolio by integrating Madison Taylor Marketing’s services, which include both creative branding and data-driven marketing strategies. This strategic acquisition enabled Adam to leverage Madison Taylor Marketing’s strong client relationships and national reach, while providing the agency with the resources needed to accelerate growth.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Madison Taylor Marketing has successfully leveraged Adam Markley’s resources to scale operations, expand service offerings, and accelerate client acquisition strategies. The integration of additional resources has allowed the agency to enhance its marketing capabilities, particularly in B2B marketing. Madison Taylor Marketing’s commitment to delivering results and its deep client relationships have positioned the agency as a valuable asset within Adam Markley’s portfolio.
(09)Finding a New Home
The Merge Difference
Merge played a key role in identifying the right buyer for Madison Taylor Marketing. Through expert matchmaking, negotiation, and strategic guidance, Merge facilitated a smooth acquisition process that aligned both parties’ growth objectives. By showcasing Madison Taylor Marketing’s strengths and scalability, Merge helped secure a buyer who could take the agency to new heights. The successful transaction underscores Merge’s ability to connect high-potential agencies with the right buyers, driving long-term growth, value creation, and continued success.