Founded in 1999, this agency specializes in transforming science-driven CPG health and wellness companies into standout brands through research, strategy, and brand development. A recognized leader in the dietary supplement sector, it offers proprietary insights that attract both legacy and emerging brands across consumer and healthcare professional channels. Its strategic work has led to client acquisitions by major CPG companies including Nestlé, Clorox, and Pharmavite. With rebrand engagements typically ranging from $500K to $750K over 6–9 months, the agency integrates brand and business strategy to reduce risk and maximize impact. It partners with other agencies for execution while maintaining a strong focus on strategy, and continues to be a trusted name in helping brands navigate complex challenges in the growing wellness space.
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