Since its inception in 2009, FatHappy has been at the forefront of the video production industry, excelling in live-action films, motion graphics, animation, and post-production services. Guided by the direction of Matthew Wilder and Amber Vogts, FatHappy has solidified its position as a frontrunner in the production landscape.

Inside the Enterprise: Who Is FatHappy?

Rooted in New Orleans’ lively 8th Ward, FatHappy thrives as a creative hub, diversifying its video offerings from animations to broadcast spots and brand films. With a focus on serving clients in non-profit, healthcare, and higher education sectors, their steadfast pursuit of excellence has earned them partnerships with respected institutions like the Children’s Hospital of New Orleans and Tulane University.

Founder’s Motive: The Why Behind the Sale

With FatHappy’s commercial advertising business firmly established, Matthew and Amber wanted to shift gears towards their true passion: developing feature documentaries and narrative films. By selling FatHappy, they’re redirecting resources to seed their next creative adventure in cinematic storytelling. The sale represented their commitment to innovation and their vision of crafting compelling narratives that resonate deeply with audiences, marking a new chapter in their journey of creative exploration.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Amber and Matthew envisioned a space for their team to flourish within a broader ecosystem, enrich their resources and expand their audience reach. Acknowledging the importance of having a reputable partner in the production industry to elevate their endeavors, they actively pursued a well-known leader to guide their team towards greater accomplishments.

Setting the Stage: Preparing FatHappy for Acquisition

Before the sale, Merge conducted an extensive analysis of Fathappy’s financials, operational processes, and market status. The aim was to highlight Fathappy’s value proposition, which focuses on delivering premium content production for social sectors.

Attracting Suitors: Strategic Marketing of FatHappy for Acquisition

When marketing Fathappy, Merge emphasized the opportunities for growth, such as digital media planning & buying for comprehensive video marketing solutions. Despite initial growth via word-of-mouth referrals, Merge highlighted Fathappy’s strategy for outbound marketing and expanding its sales team. With a core team of 9 professionals serving as both producers and account executives, Fathappy ensures exceptional service and diverse expertise, reinforcing its stellar reputation through trusted client relationships and top-notch work.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Five to Sixty, known for crafting dynamic 5 to 60-second commercials and branded entertainment tailored to the digital landscape, is renowned for excellence and innovation in video production. Merge uncovered that Five to Sixty had a strategic vision to expand regionally and enrich their service offerings, allowing them to leverage FatHappy’s expertise in serving SMBs while sharing a commitment to exceptional work.

Unlocking Synergies: Positive Impacts Post-Transaction

With Matthew and Amber taking on key roles, the integration is set to bring seamless teamwork, reinforcing FatHappy and Five to Sixty’s leadership in video production. Their involvement ensures a smooth transition, combining the strengths of both companies to deliver a higher caliber of content to clients. This move highlights Five to Sixty’s dedication to excellence and growth in the industry.

Finding a New Home: The Merge Difference

Merge facilitated the ideal pairing of FatHappy through upfront analysis and marketing expertise, guiding the process seamlessly at every stage. Conducting comprehensive financial analysis, we highlighted FatHappy’s growth potential; showcasing strengths and aligning interests. Our team championed Amber & Matthew into an exciting next chapter, capitalizing on growth prospects and broadening market presence.