If you’re looking for a faster, smarter way to start a business without giving up control, a business licensing opportunity might be the perfect fit.

But what is a business licensing opportunity, exactly? And how is it different from a franchise or launching something from scratch?

Let’s break it down and explore why more professionals, consultants, and former founders are choosing to license platforms like Merge to launch their next chapter.

Licensing vs. Franchising vs. Starting from Scratch

Most people think they have two choices: start a business from zero or buy into a franchise. A business license offers a third — and often better — option.

Franchising typically involves rigid brand rules, territory restrictions, and ongoing royalties. You’re buying into someone else’s business and following their playbook.

Starting from scratch offers full freedom but requires you to build every system, brand, and process yourself. It’s rewarding, but often slow and overwhelming.

Business licensing gives you the foundation of a proven system without the red tape. You get tools, templates, and training — but still own your brand, clients, and growth strategy.

What Exactly Is a Business Licensing Opportunity?

A business licensing opportunity allows you to use another company’s platform, systems, and intellectual property to build your own independent business.

You’re not an employee or franchisee. You run your own business and get the infrastructure to move quickly and confidently.

With Merge, licensees get access to:

  • CRM workflows and pipeline management

  • A proprietary valuation framework

  • Modern prospectus templates

  • Legal docs and due diligence checklists

  • Outreach scripts, SOPs, and deal cadences

  • Strategy calls, Slack community, and optional 1:1 support

It’s a complete toolkit to help you start and grow your own M&A advisory firm — no experience in finance required.

Why This Model Works

A licensing model is ideal for people who want independence and speed. It’s especially well-suited for:

  • Former founders who want to help others sell

  • Consultants and advisors already in the room with decision-makers

  • Professionals with deep networks and founder trust

  • Entrepreneurs looking for high-margin, service-based models

You don’t need to be a tech whiz, an M&A pro, or have a massive pipeline. You just need strong relationships, clear communication skills, and the desire to build something real.

What You Get with the Merge License

Let’s take a closer look at what’s included when you license Merge’s platform:

Tools & Templates

  • CRM system built for M&A

  • Valuation playbook for founder-led, service-based businesses

  • Polished prospectus layouts

  • NDA, LOI, and listing agreement templates

  • Outreach cadences and automation

Training & Support

  • Onboarding to launch fast

  • SOPs for every step of the process

  • Video library for valuation, outreach, and negotiation

  • Monthly group strategy sessions

  • Slack access to a collaborative licensee community

Buyer Ecosystem

  • Internal database of active, vetted buyers

  • Option to include your listings in Merge’s buyer outreach

  • Add-on buyer matching if you want extra support

Optional Add-Ons

  • Prospectus design ($2,000)

  • Valuation review ($2,500)

  • Deal coaching ($300/hour)

Use what you need, when you need it — no pressure, no requirements.

Cost Structure

  • One-time license fee: $35,000

  • Ongoing platform fee: 25% of gross revenue from deals that use Merge’s systems

You keep:

  • 75% or more of your total revenue

  • Full ownership of your brand, pricing, and clients

  • Flexibility to work under your name or company brand

This model rewards your hustle, not restricts your creativity.

Is It the Right Fit?

Merge’s license is built for people who are already respected in founder circles and want to turn that trust into income. You might be a fit if:

  • You’ve built or sold a business before

  • You coach, consult, or advise founders

  • You have access to business owners thinking about exit

  • You want to work solo, but not alone

No need for a finance background, fancy credentials, or an existing pipeline. Just bring your network and your drive to help.

Final Thoughts

So, what is a business licensing opportunity? It’s your chance to launch a proven, professional business — fast — without starting from scratch.

With Merge, you get structure, tools, and support while staying fully in control. It’s the perfect path for entrepreneurs who want to build something meaningful, flexible, and profitable.

👉 Explore the Merge License
👉 Book a Call to Learn More

Let’s build your next chapter — your way.