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UNDER CONTRACT This business is currently under contract, meaning a buyer has signed an agreement to acquire it. If the deal does not close, the listing may become available again.

Market Research Firm Specializing in Video Games

$40,000,000

This agency is the largest provider of custom research to the video game industry worldwide. Identifying a market gap for specialized video game research, the agency was established to address inefficiencies in traditional market research for game publishers. Over nearly two decades, the agency evolved into a multinational market research and technology firm, specializing in bespoke qualitative and quantitative consumer insights. The agency generates 70% of its revenue from market research, 20% from consulting services, and 10% from software development. The average client tenure is five years, with many of its largest clients staying since near inception, and a revenue-weighted average spend of $1.4M in the June '24 trailing twelve months.

$11,521,738

Revenue

Adjusted gross earnings after removing pass-through costs and media spend—reflecting true revenue generated by the business.

$5,082,027

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization—an indicator of the business's profitability.

-

Multiple

The EBITDA multiple used to determine the business’s valuation. Calculated as Sale Price ÷ EBITDA.

-

Employees

Number of full-time (FT) and part-time (PT) employees currently working in the business.

Revenue:

$11,521,738

Adjusted EBITDA:

$5,082,027

Revenue

EBITDA

Service Source

Revenue Source

Client Niche

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Under Contract

This business is currently under contract. You'll be able to view the data room and take next steps should its status change.

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