The short answer? Yes, you absolutely can.

In today’s world, starting a business doesn’t require building a website, launching a product, or waiting for the “perfect” idea. If you’ve got experience, a network, and the drive to create something of your own, you can start faster than you think—without spinning your wheels.

So if you’re wondering, can I start a business without a website or product, the Merge license model might be exactly what you’re looking for.

Rethinking What “Starting a Business” Means

The old playbook told you to start with a website, develop a product or service, build an audience, then maybe, eventually, start earning.

But that’s slow, expensive, and risky.

Today, entrepreneurs are flipping the script—especially those with experience. You don’t need to be a tech founder or have a product idea to be successful. What you need is a clear service, a defined audience, and a system that helps you deliver value right away.

That’s where Merge comes in.

What You Really Need to Get Started

You don’t need a flashy website or a full suite of offerings. You need:

  • A credible value proposition

  • Tools and templates that make you look professional

  • A support system and infrastructure behind the scenes

  • A way to access clients or buyers and show them you’re legit

The Merge license gives you exactly that—no need to create it all yourself.

Start Fast with the Merge Platform

Merge is built for people who want to launch a service-based business without reinventing the wheel. With our licensing model, you can run your own M&A advisory firm—without needing your own product or site on day one.

You’ll get:

✅ Tools & Templates

  • CRM workflows to track buyers and sellers

  • Email sequences and outreach cadences

  • Modern, proven prospectus templates

  • Legal docs like NDAs and LOIs ready to use

  • Valuation frameworks to guide pricing and positioning

✅ Training & Playbooks

  • Step-by-step onboarding

  • SOPs for every part of the deal process

  • On-demand video library covering outreach, negotiation, valuation, and more

  • Strategy calls and community support

✅ Buyer Ecosystem Access

  • A vetted CRM of active buyers

  • Option to be included in Merge’s outbound campaigns

  • Optional verified buyer matching service

All of this means you can skip the branding, skip the product development, and go straight to building real relationships and closing deals.

Who This Works For

This approach is ideal for:

  • Former founders looking to stay in the game and guide others

  • Consultants and advisors already working with business owners

  • Strategic thinkers with strong networks and problem-solving skills

  • Searchers or brokers who want a more structured, repeatable way to operate

If you’ve been a trusted voice for founders, now you can turn that trust into a business—without having to design your own product or code a website.

But Don’t I Need a Website?

Eventually, yes—it helps with visibility, trust, and long-term scale.

But with the Merge license, many of our licensees start earning before they ever launch a site. Our tools make your proposals, presentations, and communications look clean and professional. That’s what your early clients really care about.

Once you’re ready, you can layer on a site—or keep it simple with a polished LinkedIn profile or a short one-pager using Merge’s resources.

The key? Start offering value now. The rest can follow.

No Product? No Problem.

You don’t need to develop a physical product or a SaaS tool. You’re offering a high-value service: helping founders navigate one of the biggest financial events of their lives.

That’s your product. And with Merge, it’s packaged beautifully:

  • Clear frameworks for valuation

  • Templates to guide the entire acquisition process

  • Coaching and support as you run your first few deals

  • Real buyer demand, already built into the platform

You’re not selling a widget—you’re helping people sell their business. That’s a product that doesn’t need inventory or manufacturing.

What It Costs (and What You Keep)

  • One-time license fee: $35,000

  • Ongoing platform fee: 25% of revenue from deals using Merge’s tools

You keep:

  • 75%+ of all revenue (success fees, retainers, etc.)

  • Ownership of your clients and your brand

  • Full flexibility in how you grow

This isn’t a franchise. You’re not boxed in. You’re simply launching with structure behind you.

Real Business, Real Results

Our licensees have helped founders exit to private equity groups, strategic buyers, and global agencies. Some started with zero M&A experience—but they had networks, curiosity, and the desire to help founders win.

You don’t need to wait for the “perfect” business idea. You already have what it takes—and Merge can help you turn that into something real.

Final Thoughts

So, can you start a business without a website or product? 100% yes.

In fact, with Merge, you can start smarter. We give you everything you need to launch your own M&A advisory business, support founders through major transitions, and earn meaningful income—without starting from zero.

👉 Explore the Merge License
👉 Book a Call to Learn More

You don’t need a site. You don’t need a product. You just need to start. We’ll help with the rest.