Valuation: $40,000,000
This agency is the largest provider of custom research to the video game industry worldwide. Identifying a market gap for specialized video game research, the agency was established to address inefficiencies in traditional market research for game publishers. Over nearly two decades, the agency evolved into a multinational market research and technology firm, specializing in bespoke qualitative and quantitative consumer insights. The agency generates 70% of its revenue from market research, 20% from consulting services, and 10% from software development. The average client tenure is five years, with many of its largest clients staying since near inception, and a revenue-weighted average spend of $1.4M in the June '24 trailing twelve months.
