Daniel Joyce is the numbers guy founders want in their corner when navigating the complexities of M&A. As Finance and Diligence Manager at Merge, he provides financial analysis, due diligence, and strategic insights to ensure agency owners maximize their value and secure deals that align with their long-term goals.

With a strong background in financial modeling, valuation analysis, and transaction structuring, Daniel specializes in uncovering the key financial drivers that make a deal work. He brings a detail-oriented, data-driven approach to every transaction, ensuring that founders not only get the right valuation but also fully understand the financial implications of their exit.

One of his most rewarding transactions? Helping a UK-based agency with operations in the US and Europe successfully sell and roll equity into a larger, strategic US firm. Managing complex cross-border financials and structuring a deal that worked across multiple markets was a challenge—but one that reinforced his passion for delivering high-impact, founder-focused transactions.

Daniel was drawn to M&A for its blend of financial strategy and real-world impact—helping founders turn years of hard work into successful exits that set them up for the future. At Merge, he thrives at the intersection of finance and entrepreneurship, working alongside some of the most innovative agencies and buyers in the industry.

Known for his integrity, precision, and dependability, Daniel approaches each deal with a commitment to transparency and founder success.

Outside of M&A, Daniel is all about competition and endurance. He’s currently training for a triathlon in Florida and, in his earlier days, had the honor of representing Canada in rugby. Whether on the field or structuring a deal, he knows that discipline, strategy, and resilience make all the difference.

At Merge, Daniel isn’t just running the numbers—he’s ensuring that every financial decision translates into a stronger, more strategic outcome for founders.